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Everything You’ve Ever Wanted to Know about MBA Capstone Project

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A capstone project is designed to encourage students to use their understanding and research skills developed throughout their MBA experience to fix a real-world issue or to draft a business idea as an entrepreneur. This project report for MBA may cover the final two terms or even the entire MBA experience. Your subject will have to be authorized by your professors, usually this is done via a proposition explaining the project, your reasons for pursuing it and how you will make it work. As soon as the authorisation of MBA capstone project (or MBA dissertation topics) is obtained you can get to work!

Popular Areas for MBA Capstone Projects

Accounting

How does banking influence economic growth?

Common integration strategies used in the global stock exchange.

Business

Relationships between organizational culture and innovation.

Business performance and environmental issues.

Finance

Choosing investment strategies.

Effectiveness of margin financing.

Allocating assets between bonds and stocks.

Marketing

Advertising and consumer behaviour.

Cost-benefit analysis of direct marketing and creative ads.

Technology

Analysis of the best IT outsourcing locations.

Entrepreneurship

What skills do you need?

What are existing global outsourcing trends?

Human resources

Increasing employee commitment.

Employee turnover vs. organisational profitability.

Economics

Analysis into macroeconomic factors of exchange rates.

Economic growth to reduce poverty in Africa.

The Best MBA Books

  • Essential Operations Management, A Hill & T Hill (2011)
  • Accounting and Finance for Non Specialists, P Atrill and E McLaney.
  • Principles of Marketing 6th European edn, P Kotler, G Armstrong, V Wong and J Saunders.
  • Essentials of Strategic Management, M Pitt and D Koufopoulos, 2012.
  • The Black Swan: the Impact of the Highly Improbable, N. N Taleb, 2007.
  • Organisational Behaviour, A Huczynski and D Buchanan, 2010.
  • International Management: Managing Across Borders and Cultures, H Deresky, 2014
  • International Business, A.M Rugman and S Collinson (2012).
  • Transitional Management: Texts, Cases, and Readings in Cross-Border Management, A Bartlett Christopher and P Beamish (2011).
  • Multinational Enterprises and the Global Economy, J Dunning and S Lundan (2011)
  • The Oxford Handbook of International Business, A Rugman (2009).
  • Essentials of Information Systems for Managers, G Piccoli (2012)
  • Managing Change in Healthcare, P Parkin (2009)
  • Healthcare Management, K Walshe and J Smith (2011)
  • Airline Management, P.S Dempsey and L.E Gesell (2006)
  • Airport Planning & Management, A.T Wells and S Young (2011)
  • The Airport Business, R Doganis (1992)
  • Business Research: A Practical Guide for Undergraduate and Postgraduate Students, J Collis and R Hussey.
  • Managerial Economics, P Keat and K Philip.
  • An Introduction to Econometrics, G Koop.

mba capstone project lit review services

Top Tips

  • Get started as soon as possible! The minute you get authorisation from your professor you can start researching. Start planning ASAP and research little and often to make the workload more bearable. Last minute rush will produce a project you will not be proud of.
  • Consider your research methods. The age-old quantitative vs. qualitative argument is very relevant when it comes to your MBA capstone project. Whichever you choose make sure you explain why you picked that method. Quantitative research is useful for overviews and trend prediction while qualitative will help you look into employee satisfaction or considering one enterprise in more depth.
  • Read, read, read! Take notes while you read. Highlight and underline key points. This will help you understand what you’re reading as well as keeping any important information or quotes you have found easily to hand. This saves time going back through books you have already read to find one particular quote!
  • Outline your project report for MBA. Create a plan to help organise your ideas then attach research to each section. This helps your project flow smoothly as well as keeping your writing to the point. If you keep building around your planned structure you will eventually be able to pull all your ideas together into a coherent piece of writing with little trouble!
  • Proofread! There is nothing more frustrating than dropping marks on a project you have poured time and energy into for grammatical and spelling mistakes. Take the time to go back through and edit your writing, even get a friend as a fresh pair of eyes to read through if possible. This will ensure your ideas make sense to an outside eye as well as double checking for errors.

8 Innovative Project Topics for MBA Students

  • Anonymity, privacy and ethics in big data.
  • Cloud Computing Technologies and Applications
  • Automatic vs. controlled processes in emotion
  • Resource management and sustainable development
  • Social entrepreneurship and business models for developing countries
  • Comparative experiment in consumer response to a products country of origin
  • The effects of recession on advertising
  • Studies into waste management and recycling in a particular area
project topics for mba students

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Executive Summary of MBA Project Report

This is the first thing your ‘investor’ will see and should get you a meeting (ideally!). It should bring your project to life, encouraging an investor to become a part of your idea. Your executive summary should be no longer than two pages of A4 and contain 10 sections:

  • Company name and Executive Summary
  • Elevator pitch – 100-150 words that introduce your company. It must be interesting and draw the investor in.
  • Customer pain – 150 words describing how you can solve a customer’s problem. Statistics such as performance improvement and customer savings help support your ideas. Market jargon should only be used where appropriate – not as an effort to look like you know what you’re talking about!
  • Market – 100-150 words to define your target market. Tables are helpful here to define and consider sub-markets.
  • Product offering – 100 words explaining your product.
  • Competitors – 100 words to describe any threats that are already or may in future be present. How will you beat those competitors?
  • Customers and partners – 100-150 words summarising your main customers and partnerships. List any signed agreements and focus on your best two or so of each.
  • Management – 150-200 words giving short descriptions of your executive team. Keep each paragraph brief but be sure to include their recent accomplishments and what they bring to your company.
  • Schedules and milestones – 150-200 words showing capital raised to date and how it was obtained. Explain how the funds you gained were used and then your future plans for capital raised. Details of milestones and their dates show forward thinking.
  • Contact information
mba project guidelines

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MBA Literature Review

A little like an editorial, a literature review demonstrates your opinion on your chosen piece of literature.


Medical thesis writing and lit review making can be easier than you think!


The literature review requires you to show skills in seeking information and analysis. They need to relate directly to your initial argument, bring together research into a summary as well as consider controversy in the piece of literature and questions brought up that need more research. Generally they contain four parts:

  • Introduction – Grabs the reader’s attention, basic information about the piece and its author;
  • Summary – Brief synopsis of piece’s content, this only needs a couple of paragraphs and states major points but does not go further in its analysis;
  • Analysis – Strengths and weaknesses, the writer is allowed more freedom to express their opinion, academic reviews such as those in their thesis should balance criticism with positive features and avoid making decisive judgements;
  • Conclusion – Brings together the writer’s arguments and opinions on the usefulness of the piece and only needs to be very brief.

The conclusion should bring together information discussed throughout your project rather than being a summary of information. Do not bring any new information into your conclusion make all of your points in the main body of your project! Your argument should already have been made clear so use the conclusion to tie everything together. Once you have made your point clear do not feel the need to drag this paragraph out any longer!

Follow our tips to complete a convincing and exciting project that will wow your professors! A capstone project can appear an insurmountable hurdle in your MBA experience but using our help you will have it finished with no trouble at all.

Our guide will set you on track for producing a great MBA capstone project!